Slayyyter Releases Self-Directed Music Video for Brand New Chanel$

Visual Aesthetics and Artistic Direction

The release of "Brand New Chanel$" follows the singer’s recent studio album and arrives as an anthemic, lovelorn track. Slayyyter, who has been active in the Pop and Dance scenes since 1996, took full creative control of the accompanying music video by directing the project herself. The vibrant visual presentation is characterized by its eclectic settings and rapid transitions between distinct environments.

The cinematography for the video veers between a high school football field, an artsy compound situated in the desert, and the cramped interior of a trailer. Within these scenes, the singer appears in various costumes, most notably a Las Vegas showgirl ensemble while inside the trailer. The visual narrative reaches its peak with a display of fireworks. Fans may recognize specific creative nods within the clip, as the video pays homage to the music video for her previous song “Beat Up Chanel$” as well as the official artwork for her recent LP, Wor$t Girl in America.

The lyrics of the track explore themes of betrayal and emotional recovery. On the anthemic single, the singer delivers lines that reflect on a past relationship:

"Send another weak I’m sorry/ Unforgivable as always. I knew you had seen somebody/ Was it worth causing all my darkest days?"

— Slayyyter

Album Development and Musical Evolution

Wor$t Girl in America, released in April, represents the third full-length LP in the artist's discography. It follows her two earlier albums, Troubled Paradise and Starfucker. The rollout for this era included the track “Dance,” which was originally released in January. Slayyyter noted that this particular song was among the first new pieces she wrote for the project, serving as a creative anchor for the rest of the record.

"I feel like everything sounds kind of different. But I was using that as a through line. I just loved it."

— Slayyyter

The thematic core of the album is rooted in personal social experiences and the feeling of being an outsider. Speaking to Rolling Stone about the inspiration behind the record, the artist explained that much of the material was born from a sense of social displacement and the process of self-discovery.

"A lot of this album comes from feeling like the annoying girl who’s being a little too much at a party, or feeling like you don’t fit in with people. All that music felt like building blocks to figuring out my sound, and it took me a long time. This could have never been my debut album."

— Slayyyter

In addition to her solo work, she recently appeared as a guest on Madeon’s “Fire Away” and released the track “Broke Bitch Free$tyle.” Her recent promotional efforts also included her late-night television debut on Fallon, where she performed “Dance” while wearing a beer-can bralette. The album has already gained critical traction, being featured in The Best Music of 2026 So Far.

Touring Schedule and Live Performances

The release of the new single is timed to the launch of the Worst Girl in the World tour, which officially kicked off with a hometown show in St. Louis last weekend. The touring cycle includes several major festival appearances and an extensive run of dates across multiple continents. Today, the singer is scheduled to perform at Lollapalooza in Chicago.

Following her Chicago appearance, the tour will head to Australia before moving to the United Kingdom in August for the Reading & Leeds Festivals. The North American leg of the tour is set to resume on September 3 in Vancouver. The schedule also includes a performance at the All Things Go Festival in Washington, D.C. in September. The entire tour is slated to wrap up on November 5 in London.

Perspectives on Technology and Artificial Intelligence

In a recent Billboard cover story, Slayyyter appeared alongside artists Bella Kay and Trueno to discuss the current state of the music industry. During the interview with Jason Lipshutz, she expressed a strong distaste for the rise of artificial intelligence in creative fields, citing a preference for traditional and "real" artistic expressions over modern automated technologies.

"I don’t really like anything new—I don’t even like a Roomba. As AI is unfortunately taking over and flooding into music, movies, art, everything, I think people are leaning into things that feel more real."

— Slayyyter